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Monday, April 20


ASSIGNMENT 4


FINAL PROTOTYPE


I have chosen to do a poster entitled “DRUNK DRIVING DESTROYS LIVES” because i personally feel that it is a problem that should be dealt with more heavily. While the government has already been doing its part in its anti drunk driving movement, more can still be done.

In my poster, i show two cars crashing into each other, while alcohol glasses and containers act as a backdrop. These alcohol glasses are shaped like buildings such that they are towering over the cars.

This poster wants to communciate to the audience that the alcohol which is shown prominently, affects your ability to drive,hence resulting in a car accident symbolised by a big red zig-zag bubble.


ORIGINAL POSTER

I originally did the above poster but the feedback generally was that it was too bright or the colors were not serious enough,or too gaudy. Also, the cars were not realistic looking and the human beings do not look realistic as well. The "Drive your family for life" slogan was confusing to some.The message that i want to bring across, which is mainly that if drunk driving affects all those around you,especially your family.

In the end,i decided to change it totally and go with the above poster.



7:54 AM